Rubik's Cube Method — SOP for Heidi Anderson
Standard Operating Procedure

The Rubik's Cube
Method

A compounding ad creative system designed to grow winners week over week — automatically scaling budget to proven performers.

Prepared for
Heidi Anderson
Cadence
Mon · Wed · Fri
Before We Begin

Important Agreements

These are the non-negotiable boundaries agreed upon at the start of this engagement. All team members must be aligned on these before running any ads.

🚫
Do NOT Touch Ads During Learning Phase
Once an ad set enters the learning phase, do not edit, pause, or touch it in any way. Any changes reset the learning phase and the 50-lead count starts over. This wastes budget and delays results significantly.
🤖
No AI-Generated Creatives
All creatives submitted must be original and human-made. AI-generated images or videos are not allowed for this campaign. This applies to all creative batches — standard and angle variations.
⚠️
Ignore Meta's Suggestions
Do not follow Meta's automated recommendations inside Ads Manager (e.g. Advantage+, audience suggestions, creative suggestions). We follow the Rubik's Cube method only. Meta's suggestions are optimised for their platform, not for our specific strategy.
🎠
No Carousel Creatives
Carousel-type ads have been tested and do not perform well for this account. Do not submit carousel formats in any creative batch — standard or angle. Single image or video only.
📱
Tiles — IG Boost Posts (Out of Scope)
Tile-format creatives can be used by Heidi's team as organic boost posts on Instagram. This is done independently by Heidi's team and is outside the scope of this ad campaign. We do not manage or monitor boosted posts.
✅
Accepted Creative Formats
The following formats are accepted for ad creatives: Single Image, Single Video, and Tile (tiles for IG boost only, handled by Heidi's team). All other formats — including carousel, collection, and slideshow — are not used.
Section 01

Weekly Schedule

Three key touchpoints every week — each with a clear owner, time, and deliverable. The cycle runs continuously.

Monday
Review Day
Morning
Quick Team Meeting — KPI Review
Check all key metrics: leads generated, landing page views, and cost per result. Declare 1 winner per creative group. Graduate winners to Scale Campaign. Turn off losing creatives immediately.
Wednesday
Brief Day
11:00 AM
KPI Check, Brief Issued & New Standard Creatives Run
Confirm Monday's winners. Issue an angle brief covering 3 variations per winner (3 × number of winners). At the same time, the 3 new standard creatives for the week are also launched. The number of angles scales with winners — 1 winner = 3 angles, 2 winners = 6 angles, 3 winners = 9 angles, and so on.
Friday
Creative Day
By 11:00 AM
Angle Variation Submission Deadline
Heidi's creative team submits the angle variations requested in the Wednesday brief. (The 3 new standard creatives were already launched on Wednesday — only the angles are due Friday.)
Sat 12:00 AM
Angle Variations Go Live
All submitted angle variations are uploaded to the Testing Campaign at Saturday midnight, joining the standard creatives already running. The weekly cycle resets.
Section 02

The Rubik's Cube Method

Every creative competes within its group. Winners are rewarded with more budget and spawn new angle variations. Losers are cut immediately. The system compounds every week.

🧪
Testing Campaign
Creatives are grouped in batches of 3. New standard creatives and angle variations both run here. Each group competes within itself.
→
🏆
1 Winner Per Group
Top performer from each group of 3 graduates. The other 2 are turned off. Each winner triggers a new 3-angle brief on Wednesday.
→
📈
Scale Campaign
Every winner graduates here. Each adds +$5 to the budget. Only proven winners live in the Scale Campaign.

How it compounds — the angle formula

Week 13 new standard creatives · 1 group → Learning Phase. Reach 50 leads before declaring any winner. Do not touch ads.
Week 21 winner declared → graduates to Scale Campaign (+$5). Wed 11am: brief issued for 3 angle variations (3 × 1 winner) + 3 new standard creatives run same day. Fri 11am: angles submitted. Sat 12mn: 6 creatives live across 2 groups.
Week 3Monday: 2 winners declared (1 from standard group, 1 from angle group) → both graduate to Scale (+$5 each). Scale now has 3 total winners. Wed 11am: brief issued for 6 angle variations (3 × 2 winners) + 3 new standard creatives run same day. Fri: 6 angles submitted. Sat 12mn: 9 creatives live across 3 groups.
FormulaAngle variations = 3 × number of winners declared that Monday. New standard creatives = always 3, launched every Wednesday alongside the brief. The library multiplies automatically.
Section 03

Week-by-Week Example

A real walkthrough starting April 1 — showing exactly how creatives are tested, declared, and compounded into the Scale Campaign.

W1
First batch — learning phase begins
April 1, 2025 · Sat 12:00 AM
Testing: 3
In Scale: 0
Budget added: $0
Group A — New Standard Creatives
Creative 1
Creative 2
Creative 3
🔒 Learning phase active. Do not touch any of these ads. Goal: reach 50 leads to exit learning phase before declaring a winner on Monday. Usually takes 1–2 weeks.
W2
Monday: 1 winner declared · Wednesday: 3 angles brief + 3 new standard launched
April 8, 2025 · Mon–Sat
Testing: 6
In Scale: 1
Budget added: +$5
Group A — Monday Result
Creative 1 ★ → Scale
Creative 2
Creative 3
Group B — 3 New Standard Creatives Launched Wednesday
Creative 4
Creative 5
Creative 6
Group C — 3 Angle Variations (3 × 1 winner) Brief issued Wed 11am · Submitted Fri 11am · Live Sat 12mn
Creative 1 — Angle A
Creative 1 — Angle B
Creative 1 — Angle C
6 creatives across 2 groups by Saturday midnight. Group B (3 new standard) runs from Wednesday. Group C (3 angles) joins Saturday. Each group produces 1 winner next Monday.
W3
Monday: 2 winners declared · Scale now has 3 total · Wednesday: 6 angles brief + 3 new standard launched
April 15, 2025 · Mon–Sat
Testing: 9
In Scale: 3
Budget added: +$10
Group B — Monday Result
Creative 5 ★ → Scale
Creative 4
Creative 6
Group C — Monday Result (angles group)
Creative 1 — Angle B ★ → Scale
Creative 1 — Angle A
Creative 1 — Angle C
🏆 2 new winners this Monday → both go to Scale (+$5 each). Scale Campaign now holds 3 winners total (Creative 1 from W2 + Creative 5 + Creative 1-Angle B). Total Scale budget: $15.
Group D — 3 New Standard Creatives Launched Wednesday
Creative 7
Creative 8
Creative 9
Group E — 3 Angles for Creative 5 (winner 1 of 2) Brief issued Wed Apr 16 · Submitted Fri Apr 18 · Live Sat 12mn
Creative 5 — Angle A
Creative 5 — Angle B
Creative 5 — Angle C
Group F — 3 Angles for C1-Angle B (winner 2 of 2) Brief issued Wed Apr 16 · Submitted Fri Apr 18 · Live Sat 12mn
C1-AngleB — Angle A
C1-AngleB — Angle B
C1-AngleB — Angle C
9 creatives in testing across 3 groups by Saturday midnight. Group D (3 new standard) runs from Wednesday. Groups E & F (6 angles = 3 × 2 winners) join Saturday. The Rubik's Cube is now fully compounding.
In testing
New standard batch
Winner → Scale
In Scale Campaign
Turned off
Section 04

Key Rules

Six non-negotiable principles that keep the system running correctly.

1
Exit learning phase before declaring a winner
Every batch must reach 50 leads first. Takes 1–2 weeks. Do not touch the ads during this period — any edit resets the count.
1 winner per group of 3
2
Creatives compete within their own group. Best performer graduates. The other 2 are turned off immediately.
3
Angle formula: 3 × number of winners
Angle variations due = 3 × winners declared that Monday. 1 winner → 3 angles. 2 winners → 6 angles. 3 winners → 9 angles. Always add 3 new standard creatives on top, launched Wednesday.
4
Wednesday brief → Friday delivery → Saturday live
Brief at Wednesday 11am (+ 3 standard creatives launch same day). Angle submission by Friday 11am. Angles go live Saturday midnight. Missing the window delays the entire cycle.
5
Every winner adds +$5 to Scale Campaign
Budget follows proof. Each graduating creative earns +$5. More winners = more budget allocated automatically.
6
No AI creatives · No carousels · No Meta suggestions
All creatives must be original and human-made. No carousel format. Ignore Meta's recommendations inside Ads Manager entirely.
Campaign Period
Section 05

Creative Tracker

All creatives for the selected campaign month — their status, KPIs, and which campaign they belong to.

🔒
DO NOT TOUCH — Learning Phase Active
Ads in learning phase must not be edited, paused, or modified in any way. Any change resets the phase and the 50-lead count starts over from zero.
0
in learning
0
Learning Phase
0
In Testing
0
Winners
0
In Scale
0
Turned Off
ADMIN Upload New Creative
▼ Click to expand
Creative NameWeekTypeGroupStatusDate LP ViewsLeadsCost/ResultAds SpentNotesActions
🗂
No creatives for this month yet
Use the admin panel above to add your first creative.
Section 06

Creative Briefs

All briefs issued every Wednesday for the selected month. Each brief links to its Google Doc and tracks submission status through to upload.

0
Issued
0
Submitted
0
Uploaded to Testing
0
Overdue
ADMIN 📝 New Creative Brief — the 3 standard new creatives every week
▼ Click to expand
📄
ADMIN 🔁 Angle Variation Brief — issued every Wednesday based on that Monday's winners (3 × no. of winners)
▼ Click to expand
📄
📋
No briefs issued for this month yet
Issue the first brief on Wednesday after declaring a winner on Monday.
The Rubik's Cube Method — Standard Operating Procedure for Heidi Anderson
Confidential. Prepared specifically for this engagement.
All tracker and brief data is saved locally in your browser per campaign month.